Postcards offer one of the best ways to utilize direct mail, providing an affordable method of getting messages to your customers. When done properly, postcards can produce great results for your business. In this blog, we will walk you through some key tips and best practices to keep in mind when designing effective postcards.
Tip #1: Keep It Simple
One of the most important tips is to keep your postcard simple. To get your message across, your postcard should be easy for the recipient to understand and feature clear, concise language. If your point is not easily recognized, you run the risk of recipients throwing your postcards in the trash before understanding the message. To prevent this, keep your design simple and to the point.
Tip #2: Create Different Messages for Different Target Audiences
Fully personalizing your postcards to individual recipients is highly effective and enhances the customer experience but is not always practical. A great alternative is to divide your audience into targeted segments. For example, postcards targeted toward parents with young children will look different than postcards catered towards empty-nesters or single adults. By creating different messages for each targeted segment, your postcards will have higher relevance, which increases the chances that they will be read and acted upon.
Tip #3: Use Eye-Catching Images
Eye-catching images and graphics are critical in delivering effective postcards. Since postcards have a very limited amount of space to get your message across, it’s important to use it wisely. Studies indicate that individuals process visual information 60,000 times quicker than written information, so when space is limited, images offer the best way to tell your story and spread your message.
Tip #4: Don’t Forget the Call To Action
Last but certainly not least, be sure to include an obvious call to action. This step is often overlooked or forgotten by many businesses, which leads to disappointing results. To ensure your customers are directed to where they need to go, include a clear and enticing call to action. For example, if your postcard is announcing a sale, you could include a CTA that says “Visit our website today and use promo code XYZ for 20% off.”
By leaving out a call-to-action, recipients may throw away or set down the postcard without taking the desired steps. Rather than assuming your audience will act without direction, include a CTA!
Direct Mail Services from ImageMark
Direct mail postcards offer a great way to reach your target audience and generate leads for your business. To ensure optimal results, it’s important to keep designs simple, mail to segmented target audiences, use attractive images, and include a powerful call to action. By following these four tips, you’ll be well on your way to designing effective postcards that will achieve the results your desire.
At ImageMark, we support our customers’ marketing efforts through a wide range of services. From printing and fulfillment to kitting and direct mail services, we are here to deliver the solutions our customers need to drive results for their businesses. For more tips on designing the best postcard for your marketing campaign, or to learn more about our services, contact ImageMark today.