ImageMark Business Services Inc. executives has announced the acquisition of Hickory, NC-based Catawba Direct Marketing Solutions. Effective Aug. 31, 2015, ImageMark’s portfolio of solutions will expand with new technologies and direct mail expertise.
ImageMark is a customized content marketing and print company that creates impactful solutions for clients in various industries including health care, automotive aftermarket and higher education. The near century-old company specializes in store fronts, fulfillment, printing services, direct mail and web services.
“This acquisition was a business decision that was the right move for both companies,” said ImageMark President Walter Payne. “The mailing technology and solutions that ImageMark will be gaining from Catawba Direct Marketing Solutions will allow us to expand our offerings to clients and continue to meet and exceed their needs.”
Catawba Direct Marketing Solutions has been in business for more than 25 years providing print, mail and digital services to its clients.
“Having worked with Walter Payne of ImageMark for many years, I knew he and his company were the right fit when considering who we would sell to,” said L.F. Miller, president of Catawba Direct Marketing Solutions. “I am confident that the ImageMark team will provide impeccable service and solutions with a trusted team of professionals.”
With this acquisition, ImageMark will add 10 jobs to its existing 62-person staff, effective immediately, and transition all services to its Gastonia location. Terms of the agreement were not disclosed.
GASTONIA, N.C. (March 11, 2014) – ImageMark Business Services Inc. executives announced Tuesday, March 11 the 90-year old company has been awarded a three-year contract with the North Carolina-based minor league baseball team, the Charlotte Knights. ImageMark will produce a portion of the team’s printed materials and help enhance the fan experience, including executing a unique fan giveaway to commemorate opening day.
Charlotte Knights printed items including season tickets, game-day programs, schedules and sponsorship banners will be produced by ImageMark’s veteran team of experts utilizing the company’s digital, offset and wide format printing technologies.
“Partnering with the Charlotte Knights is an exciting venture for ImageMark,” said Walter Payne, ImageMark president. “Not only will we be helping the team kick off its inaugural season in the new BB&T Ballpark, we have the opportunity to provide the team with exciting ideas and opportunities to further enhance the fan experience.”
ImageMark earned the contract through a competitive bid process with more than 15 vendors. After sharing pricing details, a plant tour and the ability to bring new ideas to the table; a unanimous decision to engage ImageMark was made.
“ImageMark’s creativity, innovation, and knowledge of the market will certainly enhance the fan experience at BB&T Ballpark,” said Chris Semmens, Charlotte Knights Vice President of Sales. “Everyone will see their superior print work first hand with quality items like the game day programs, pocket schedules, posters, and team photos.”
The Charlotte Knights are the Triple-A affiliate for the Chicago White Sox. The team’s home opener in the brand new BB&T Ballpark in uptown Charlotte takes place on Friday, April 11 against the Norfolk Tides.
About ImageMark Business Services Inc.
The 90-year-old company offers customized content marketing and print-related services to companies committed to improving return on investment in marketing initiatives. ImageMark has built a reputation for being the Southeast’s premier web-based printing partner to meet demanding marketing needs through its technological capabilities. ImageMark serves national and international corporations. For more information,
