Category Archive: In The Press

ImageMark Acquires Catawba Direct Marketing Solutions to Expand Direct Mail Services

ImageMark Business Services Inc. executives has announced the acquisition of Hickory, NC-based Catawba Direct Marketing Solutions. Effective Aug. 31, 2015, ImageMark’s portfolio of solutions will expand with new technologies and direct mail expertise.

ImageMark is a customized content marketing and print company that creates impactful solutions for clients in various industries including health care, automotive aftermarket and higher education. The near century-old company specializes in store fronts, fulfillment, printing services, direct mail and web services.

“This acquisition was a business decision that was the right move for both companies,” said ImageMark President Walter Payne. “The mailing technology and solutions that ImageMark will be gaining from Catawba Direct Marketing Solutions will allow us to expand our offerings to clients and continue to meet and exceed their needs.”

Catawba Direct Marketing Solutions has been in business for more than 25 years providing print, mail and digital services to its clients.

“Having worked with Walter Payne of ImageMark for many years, I knew he and his company were the right fit when considering who we would sell to,” said L.F. Miller, president of Catawba Direct Marketing Solutions. “I am confident that the ImageMark team will provide impeccable service and solutions with a trusted team of professionals.”

With this acquisition, ImageMark will add 10 jobs to its existing 62-person staff, effective immediately, and transition all services to its Gastonia location. Terms of the agreement were not disclosed.

Knights Partner with ImageMark

GASTONIA, N.C. (March 11, 2014) – ImageMark Business Services Inc. executives announced Tuesday, March 11 the 90-year old company has been awarded a three-year contract with the North Carolina-based minor league baseball team, the Charlotte Knights. ImageMark will produce a portion of the team’s printed materials and help enhance the fan experience, including executing a unique fan giveaway to commemorate opening day.

Charlotte Knights printed items including season tickets, game-day programs, schedules and sponsorship banners will be produced by ImageMark’s veteran team of experts utilizing the company’s digital, offset and wide format printing technologies.

“Partnering with the Charlotte Knights is an exciting venture for ImageMark,” said Walter Payne, ImageMark president. “Not only will we be helping the team kick off its inaugural season in the new BB&T Ballpark, we have the opportunity to provide the team with exciting ideas and opportunities to further enhance the fan experience.”

ImageMark earned the contract through a competitive bid process with more than 15 vendors. After sharing pricing details, a plant tour and the ability to bring new ideas to the table; a unanimous decision to engage ImageMark was made.

“ImageMark’s creativity, innovation, and knowledge of the market will certainly enhance the fan experience at BB&T Ballpark,” said Chris Semmens, Charlotte Knights Vice President of Sales. “Everyone will see their superior print work first hand with quality items like the game day programs, pocket schedules, posters, and team photos.”

The Charlotte Knights are the Triple-A affiliate for the Chicago White Sox. The team’s home opener in the brand new BB&T Ballpark in uptown Charlotte takes place on Friday, April 11 against the Norfolk Tides.

About ImageMark Business Services Inc.
The 90-year-old company offers customized content marketing and print-related services to companies committed to improving return on investment in marketing initiatives. ImageMark has built a reputation for being the Southeast’s premier web-based printing partner to meet demanding marketing needs through its technological capabilities. ImageMark serves national and international corporations. For more information,

ImageMark moving in Gaston County, adding employees

ImageMark Business Services Inc. is moving to larger quarters in Gaston County and plans to add 10 employees over the next year as the company grows.

The printing company is relocating to Gastonia from Lowell and expects to be in a renovated 130,000-square-foot building by early August. The company gains about 50,000 square feet in the move, says Walter Payne, ImageMark president.

The new plant will be housed in the former Radici Spandex building at 3145 Northwest Blvd. in Gastonia. The current location contains 77,600 square feet and is at 141 Robins St. in Lowell. The two locations are eight miles apart.

ImageMark has 67 full-time employees and 10 part-timers.

Karen Kaufman, ImageMark executive vice president, says the company is adding technology and convincing customers to bring business back to the United States.

“We’re looking for some contractual work from companies that would bring printing back from overseas,” she says. Payne says one contract would bring a contract worth more than $1 million to ImageMark from China.

Those successes are convincing the company to add employees, Payne says.

ImageMark primarily serves businesses with printing, thermography and fulfillment services. It counts several Fortune 500 corporations among its customers.

Last year, the company bought Imperial Printing Products in Charlotte and will eventually merge its products and services under the ImageMark name, Payne says.