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Engage Employees and Improve Business Outcomes Through Effective Internal Communications

Improve Employee Engagement and Business Outcomes Through Effective Internal Communications

Effective communication with employees is essential to the success of your business. Internal communication that addresses the concerns and interests of your employees engages them on a personal level. And that engagement results in a range of positive business outcomes.

What Is Employee Engagement

When it comes to your employees, there are three categories of engagement: engaged, not engaged, and actively disengaged.

Engaged employees are highly involved and enthusiastic about their work and workplace. They drive performance and innovation. And they move the organization forward.

Not-engaged employees are psychologically detatched from their work and the workplace. Because their engagement needs are not being met, they’re putting in time, but not energy and passion.

Actively disengaged employees are more than just unhappy at work. They’re resentful that their needs aren’t being met and they act out their resentment. They represent an ongoing risk to the organization because they can undermine what their engaged coworkers accomplish.

It can be difficult to measure the engagement quality of your employees. Fortunately, we have generalized yardstick to rely on. According to a recent Gallop poll, 33 percent of workers are engaged in their jobs, 51 percent are not engaged, and 16 percent are actively disengaged. Gallup calls this an “engagement crisis.”

Your organization might be experiencing an engagement crisis without you even knowing it. Before looking at ways you can improve engagement, let’s discover the tangible value that an engaged workforce brings to the organization.

How Employee Engagement Improves Employee Satisfaction

Engaged workers are satisfied workers. They show up to work and they perform better at their jobs. Highly engaged business units realize a 41 percent reduction in absenteeism and a 17 percent increase in productivity.

On the other hand, non-engaged and disengaged workers have a “grass is greener” mentality and are more likely to leave their job. They may be dissatisfied with their career growth opportunities, their pay and benefits, their managers and leadership, or the company’s culture. Whatever the reason for their dissatisfaction, they are more difficult to retain. When they leave, the organization must start the costly recruitment, hiring, and onboarding process all over again.

How Employee Engagement Improves Compliance

Engaged workers are safer workers. That’s because they are more mindful of their surroundings. They are aware of safety notices and procedures. And they are diligent about keeping their coworkers protected. In fact, highly engaged business units realize a 70 percent decrease in employee safety incidents and a 58 percent decrease in patient safety incidents.

Non-engaged and disengaged workers make more mistakes because they are less focused on performing well at their roles. This makes them a liability.

How Employee Engagement Improves Profitability

Greater job satisfaction, higher attendance, improved safety compliance, and other positives that flow from having engaged employees fuel increased profits. When taken together, the behaviors of highly engaged business units result in 21% greater profitability.

Now, let’s take a look at what methods of communicating with employees will bring results like the ones we’ve discussed to your organization.

Effective Channels of Communication

Organizations have more success with engagement when they treat employees as stakeholders in the future of their jobs and the future of the organization. That’s because the modern workforce expects their work environment to be engaging. Today, effective internal communication isn’t an option, it’s an urgent need.

One type of communication is getting required information into the hands of your employees in a timely manner. At a minimum, paychecks with properly completed paystubs must be delivered on time every time. Similarly, employees expect their annual W2 forms to be delivered on or before the January 31st deadline. Failure to handle these basic communications will result in extremely high levels of frustration and will cause employees to disengage.

Another type of communication involves proactively sharing information that directly serves the needs of the employee. A good example is the quality of communication that takes place surrounding the benefits open enrollment period.

One organization might present their employees with enrollment information and materials at the last minute. Another organization may take a more compassionate approach to the process. For instance, management may take the time to hold meetings far in advance of deadlines to familiarize employees with the process, particularly if things have changed from the previous year. Management may also ask for feedback before selecting an insurance provider. These behaviors communicate to employees that management cares about their health and wellbeing.

Effective communication doesn’t require meetings. You can get important messages across using printed materials. A traditional, and still useful, channel of communication is the office newsletter. Frequent and open communication about the status of the business—both positive and negative—and the role that employees play in the success of the business serves to stimulate engagement.

Then there are channels of communication that relate to compliance. For instance, OSHA signs placed in proper locations help remind employees about important safety concerns and their rights as employees.

Yet another channel of communication that nurtures engagement is holiday greeting cards. Sending a specially personalized card to the family of an employee tells that family that you care about them and fosters a sense of community. That will likely motivate them to provide extra support for the family member that works for your organization.

And, of course, there are channels of communication that are meant to directly motivate employees. Whether it is a series of motivational posters or a huge thermometer poster that shows how close the organization is to reaching a goal, these communications support teamwork.

ImageMark Is Your Employee Communications Partner

High-performing organizations make employee communications a priority. They know that an engaged workforce contributes to a more successful organization. However, because your goal is to create a culture of engagement, improving your internal communication takes work and commitment.

ImageMark is ready to play a valuable role in your employee engagement strategy. Our printed materials help present your messages to your employees in ways that are as appealing as they are practical. Contact us today to request a meeting to discuss your next project, schedule a demo, or request a quote.

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ImageMark Business Services Wows Montcross Area and Gaston Regional Chamber members

ImageMark President Walter Payne and Executive Vice President Karen Kaufman (front, center) with members of the ImageMark team and Chamber representatives (front row, from left) Montcross Area President Ted Hall and Board Chair Melia Lyerly of Lyerly Agency and Gaston Regional President and CEO Jeff Sandford.

ImageMark Business Services went all out for the Montcross Area and Gaston Regional Chambers of Commerce when the company hosted a networking reception at its west Gastonia facility, and Chamber members flocked to the event in huge numbers. They were rewarded with tours of the immaculate 130,000-square-foot digital printing facility, mounds of delicious Mexican food, cold beverages and warm conversations among old friends and new business contacts.

It was an evening to remember as members of the two Chambers came together for the event called “Network After Work” at the Montcross Area Chamber and “Business After Hours” at the Gaston Regional Chamber.

ImageMark President Walter Payne welcomed the large crowd and spoke briefly about the company he purchased in 1996 as a small traditional print shop and renamed ImageMark. Through innovation and acquisitions, the company has grown rapidly and has been selected by Kodak as a demonstration site to show customers from around the world its state-of-the-art digital printing technology in a real-life working environment.

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ImageMark Acquires Catawba Direct Marketing Solutions to Expand Direct Mail Services

ImageMark Business Services Inc. executives has announced the acquisition of Hickory, NC-based Catawba Direct Marketing Solutions. Effective Aug. 31, 2015, ImageMark’s portfolio of solutions will expand with new technologies and direct mail expertise.

ImageMark is a customized content marketing and print company that creates impactful solutions for clients in various industries including health care, automotive aftermarket and higher education. The near century-old company specializes in store fronts, fulfillment, printing services, direct mail and web services.

“This acquisition was a business decision that was the right move for both companies,” said ImageMark President Walter Payne. “The mailing technology and solutions that ImageMark will be gaining from Catawba Direct Marketing Solutions will allow us to expand our offerings to clients and continue to meet and exceed their needs.”

Catawba Direct Marketing Solutions has been in business for more than 25 years providing print, mail and digital services to its clients.

“Having worked with Walter Payne of ImageMark for many years, I knew he and his company were the right fit when considering who we would sell to,” said L.F. Miller, president of Catawba Direct Marketing Solutions. “I am confident that the ImageMark team will provide impeccable service and solutions with a trusted team of professionals.”

With this acquisition, ImageMark will add 10 jobs to its existing 62-person staff, effective immediately, and transition all services to its Gastonia location. Terms of the agreement were not disclosed.

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Knights Partner with ImageMark

GASTONIA, N.C. (March 11, 2014) – ImageMark Business Services Inc. executives announced Tuesday, March 11 the 90-year old company has been awarded a three-year contract with the North Carolina-based minor league baseball team, the Charlotte Knights. ImageMark will produce a portion of the team’s printed materials and help enhance the fan experience, including executing a unique fan giveaway to commemorate opening day.

Charlotte Knights printed items including season tickets, game-day programs, schedules and sponsorship banners will be produced by ImageMark’s veteran team of experts utilizing the company’s digital, offset and wide format printing technologies.

“Partnering with the Charlotte Knights is an exciting venture for ImageMark,” said Walter Payne, ImageMark president. “Not only will we be helping the team kick off its inaugural season in the new BB&T Ballpark, we have the opportunity to provide the team with exciting ideas and opportunities to further enhance the fan experience.”

ImageMark earned the contract through a competitive bid process with more than 15 vendors. After sharing pricing details, a plant tour and the ability to bring new ideas to the table; a unanimous decision to engage ImageMark was made.

“ImageMark’s creativity, innovation, and knowledge of the market will certainly enhance the fan experience at BB&T Ballpark,” said Chris Semmens, Charlotte Knights Vice President of Sales. “Everyone will see their superior print work first hand with quality items like the game day programs, pocket schedules, posters, and team photos.”

The Charlotte Knights are the Triple-A affiliate for the Chicago White Sox. The team’s home opener in the brand new BB&T Ballpark in uptown Charlotte takes place on Friday, April 11 against the Norfolk Tides.

About ImageMark Business Services Inc.
The 90-year-old company offers customized content marketing and print-related services to companies committed to improving return on investment in marketing initiatives. ImageMark has built a reputation for being the Southeast’s premier web-based printing partner to meet demanding marketing needs through its technological capabilities. ImageMark serves national and international corporations. For more information,

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Kodak, ImageMark Open Digital Demo Center

Kodak and ImageMark Business Services have formed a partnership to demonstrate some of the leading-edge digital solutions that are possible with today’s latest technologies. In addition to digital and offset printing, moving forward, ImageMark will use its new digital facility to demonstrate Kodak’s digital technology in a “real-life” daily production environment.

“ImageMark embodies the best qualities of today’s leading, modern commercial printers,” said John O’Grady, Kodak’s vice president and regional managing director, U.S. and Canada. “The company embraces innovation and understands the central importance of delivering valuable applications to its clients.”

The new demo facility is located at ImageMark’s 130,000-square-foot complex in Gastonia, NC, near Charlotte. The Kodak Customer Demo Facility showcases a wide range of printing technology featuring several Kodak Solutions, including a new Kodak NexPress SX3900 digital production color press, a Kodak NexPress SE3000 digital production color press, a Kodak Digimaster EX125 digital production systemKodak Prinergy workflow solutionsKodak Magnus 400 III Platesetter and Kodak Thermal Direct Non Process Plates, which will soon be converted to Kodak Sonora Process Free Plates.

“We are enthusiastic about partnering with Kodak to serve as the satellite digital production demo center,” noted Walter Payne, ImageMark president. “The solutions Kodak’s technology brings to the market support ImageMark’s digital production, allowing us to provide the most valuable services for our clients.”

Kodak will work with customers interested in experiencing Kodak Solutions in a production environment, and then schedule tours and demos at ImageMark’s facility.

“While we have a traditional equipment demo center in Rochester, a part of our customer-centric strategy is to establish relationships with some of best and brightest customers to demonstrate our products in ‘real-life’ production experiences,” O’Grady continued. “There’s really no one better to talk to our customers about serving their clients with exciting new applications that enhance graphic communications than our customers who do exactly that every day.”

About ImageMark Business Services
The 89-year-old company offers customized content marketing and print-related services to companies committed to improving return on investment in marketing initiatives. ImageMark has built a reputation for being a premier Web-based printing partner for meeting demanding marketing needs through technological capabilities. ImageMark serves national and international corporations.

About Kodak
Kodak is a technology company focused on imaging for business. Kodak serves customers with disruptive technologies and breakthrough solutions for the product goods packaging, graphic communications and functional printing industries. The company also offers leading products and services in Entertainment Imaging and Commercial Films.

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ImageMark moving in Gaston County, adding employees

ImageMark Business Services Inc. is moving to larger quarters in Gaston County and plans to add 10 employees over the next year as the company grows.

The printing company is relocating to Gastonia from Lowell and expects to be in a renovated 130,000-square-foot building by early August. The company gains about 50,000 square feet in the move, says Walter Payne, ImageMark president.

The new plant will be housed in the former Radici Spandex building at 3145 Northwest Blvd. in Gastonia. The current location contains 77,600 square feet and is at 141 Robins St. in Lowell. The two locations are eight miles apart.

ImageMark has 67 full-time employees and 10 part-timers.

Karen Kaufman, ImageMark executive vice president, says the company is adding technology and convincing customers to bring business back to the United States.

“We’re looking for some contractual work from companies that would bring printing back from overseas,” she says. Payne says one contract would bring a contract worth more than $1 million to ImageMark from China.

Those successes are convincing the company to add employees, Payne says.

ImageMark primarily serves businesses with printing, thermography and fulfillment services. It counts several Fortune 500 corporations among its customers.

Last year, the company bought Imperial Printing Products in Charlotte and will eventually merge its products and services under the ImageMark name, Payne says.