What Is Direct Mail?
Direct mail is any marketing material sent directly to consumers’ homes and to businesses. These printed materials can include newsletters, postcards, flyers, catalogs, brochures, and letters that contain communications such as an offer. Any business can utilize direct mail such as non-profit organizations, financial institutions, retailers, and manufacturers. Depending on the materials sent, a modest response can be enough to return a profit on the organization’s direct mail investment.
Direct mailing services involve printing, addressing, adding postage, and delivery to the post office. ImageMark goes beyond these basic services by helping you design your campaign, strategize delivery, and find places to save on cost.
Benefits of Leveraging Direct Mail Services in Charlotte
There are several advantages to using direct mail services, as it offers a great way of targeting potential customers. Companies can enjoy benefits such as:
- Effective customer acquisition reaching a larger audience in a cost-effective way
- Better brand recognition and awareness
- Engaging customers for improved retention
- An effective method for fundraising
Target ListAcquisition
Match MailProcess
Flexible VolumeOutput
USPS Regulation Advisement: Direct Mail Services in Action
Promoting Discountoffer
Required Compliance Communication 
Location Change Announcement 
When It Comes to Direct Mail Production, We Deliver
At ImageMark, we have a team of experts with years of experience in direct mail services in Charlotte. Our comprehensive production capabilities enable us to develop the best strategies for your specific marketing project. We can handle projects from small, local productions to large, nationwide campaigns. Contact us today to learn how we can fulfill your direct mail goals.
76% Of Consumers trust direct mail when they want to make a purchase
Four in 10 Americans look forward to checking mail. Every day consumers receive a deluge of electronic email, SMS messages, and social media ads daily and look forward to personal letters and cards in the mail.
Direct Mail Lifespan
Trust Direct Mail
Recall
Direct Mail Totals Per Year
Direct Mail: Frequently Asked Questions
Is direct mail still effective?
Honestly, yes — and probably more than you think! These days, inboxes are overflowing, and social media? It’s easy to scroll right past ads. But when a real, physical mailer lands in someone’s hands, it stands out. Did you know that around 76% of folks say they trust direct mail when they’re about to make a purchase? That’s huge. Plus, with fewer businesses using it these days, the ones who do really grab attention.
I’ve never done direct mail before. How do I even start?
No worries; that’s exactly why we’re here. At ImageMark, we don’t just run the presses and call it a day. We’re your partners in this. We’ll help you figure out the right piece, help craft a smart mailing list, and guide you through all the design, printing, and postage details.
I don’t have a mailing list. Can you help me get one?
You bet. We can help you build a list that zeroes in on your ideal audience — maybe by zip code, age group, business type, or other factors. A strong list can make or break a campaign, and we’re all about making sure your message reaches the right people.
What services does ImageMark’s direct mail team offer?
The shorter answer: Everything. That includes printing, addressing, postage, delivery to USPS, and everything in between. We also offer list acquisition, personalization, compliance review, and creative support. Basically, we make direct mail easy so you can focus on the message.
Can I personalize each mail piece?
Yes! Personalization makes a huge difference in response rates. Using variable data printing technology, we can customize pieces 100% with everything from names, location-based offers, or unique messages.
How long does it take to launch a direct mail campaign?
Generally, most campaigns can go from design to mailbox in a few weeks. We can often move even faster if you’ve already got your design and mailing list ready to roll.
How do I know if my campaign is working?
Great question! We always recommend including a trackable element in your mailing, for example, a promo code, a QR code, or a trackable email address or phone number, so you can see how people are responding. And if you’re not sure where to start with that, we’re happy to help you think through strategy.
Their professionalism, competitive pricing, and ‘can-do’ attitude make them a great partner to our organization.
