Frequently Asked Questions: Digital Printing Services
When should I choose digital printing instead of offset printing?
If you’re printing a small quantity, need a quick turnaround, or want to customize each piece (like regional messaging or variable data), digital printing is the better choice. It’s faster, more flexible, and has lower setup costs than offset.
What are the biggest advantages of digital printing?
- You get your materials fast. Turnaround time is often just a few days.
- No excessive make-ready fees.
- Customization – Change text, images, or offers from piece to piece—great for localized or personalized marketing.
- Print only what you need – Ideal for short runs or limited-time campaigns.
When does offset printing make more sense?
Offset is best for large print runs of the same item, especially if you’re using specific Pantone colors or need ultra-precise color matching.
Can I use both digital and offset printing in the same campaign?
Absolutely. Many businesses do! For example, you might use offset for your full line catalog and digital for direct mail, signage, sales materials, or last-minute promotions.
Is digital printing high quality?
Yes! Today’s digital printing is crisp and vibrant. Unless you’re doing high-volume, high-precision color work, it is hard to tell the difference.
Still not sure which to choose?
If you’re debating between the two, start by asking: How fast do I need it? How many do I need? And do I need to customize it? If your answers are “soon,” “not that many,” and “yes,” you’re probably looking at a digital job.
How do web-to-print digital storefronts work?
Web-to-print (also called a digital storefront) allows your team to access branded templates online, personalize content, and order print materials from one centralized portal. ImageMark’s ResourceONE® platform streamlines everything—helping you maintain brand consistency while giving your team flexibility to order exactly what they need.
This powerful self-service print portal helps marketing departments and enterprise teams streamline the creation, ordering, and distribution of their printed materials. It’s especially useful for companies that need consistent branding across many locations or departments. It supports a wide range of items, from business cards and flyers to large-format banners, enabling customization with dynamic templates. Integrate your storefront with inventory management and fulfillment to reduce administrative overhead, cuts delays, and keeps control centralized and quality constant.
How do I get help with my printing needs?
Just reach out! We’ll learn about your goals and challenges then create a plan that works for your business.