Postcards offer one of the best ways to utilize direct mail, providing an affordable method of getting messages to your customers. When done properly, postcards can produce great results for your business. In this blog, we will walk you through some key tips and best practices to keep in mind when designing effective postcards.
Tip #1: Keep It Simple
One of the most important tips is to keep your postcard simple. To get your message across, your postcard should be easy for the recipient to understand and feature clear, concise language. If your point is not easily recognized, you run the risk of recipients throwing your postcards in the trash before understanding the message. To prevent this, keep your design simple and to the point.
Tip #2: Create Different Messages for Different Target Audiences
Fully personalizing your postcards to individual recipients is highly effective and enhances the customer experience but is not always practical. A great alternative is to divide your audience into targeted segments. For example, postcards targeted toward parents with young children will look different than postcards catered towards empty-nesters or single adults. By creating different messages for each targeted segment, your postcards will have higher relevance, which increases the chances that they will be read and acted upon.
Tip #3: Use Eye-Catching Images
Eye-catching images and graphics are critical in delivering effective postcards. Since postcards have a very limited amount of space to get your message across, it’s important to use it wisely. Studies indicate that individuals process visual information 60,000 times quicker than written information, so when space is limited, images offer the best way to tell your story and spread your message.
Tip #4: Don’t Forget the Call To Action
Last but certainly not least, be sure to include an obvious call to action. This step is often overlooked or forgotten by many businesses, which leads to disappointing results. To ensure your customers are directed to where they need to go, include a clear and enticing call to action. For example, if your postcard is announcing a sale, you could include a CTA that says “Visit our website today and use promo code XYZ for 20% off.”
By leaving out a call-to-action, recipients may throw away or set down the postcard without taking the desired steps. Rather than assuming your audience will act without direction, include a CTA!
Direct Mail Services from ImageMark
Direct mail postcards offer a great way to reach your target audience and generate leads for your business. To ensure optimal results, it’s important to keep designs simple, mail to segmented target audiences, use attractive images, and include a powerful call to action. By following these four tips, you’ll be well on your way to designing effective postcards that will achieve the results your desire.
At ImageMark, we support our customers’ marketing efforts through a wide range of services. From printing and fulfillment to kitting and direct mail services, we are here to deliver the solutions our customers need to drive results for their businesses. For more tips on designing the best postcard for your marketing campaign, or to learn more about our services, contact ImageMark today.
Gastonia, NC – December 6, 2022– ImageMark Business Services announced today a three-year ownership transition which will be completed in 2025. As a part of this agreement, an ownership stake in the company has been acquired by Wes Pollock and Josh Payne. ImageMark is currently owned by Walter Payne. Walter will remain with the company as President through 2025, as he works through the succession plan with Wes and his son Josh to transition ownership.
ImageMark offers a variety of printing, packaging and fulfilment offerings to its customer base, which includes medical device companies, retailers, national restaurant franchises, utility companies and professional sports teams around the country. As a part of this acquisition, ImageMark will pursue additional kitting, fulfillment and contract packaging opportunities in addition to the company’s core offerings, which include Web to Print, Wide Format Printing, Direct Mail, Kitting and Fulfillment. ImageMark offers unique capabilities to help large multi-location companies control their print and packaging spend and standardize quality across their business, with their ResourceOne® platform.
Wes Pollock, Chief Revenue Officer of ImageMark, brings a wealth of packaging, logistics and sales expertise to the company. Most recently Wes was the Vice President of Sales & Strategic Partnerships at Eleos Technologies, a Knight-Swift (KNX) company, where he built a network of integration partners for the leading software platforms and providers in logistics and established a channel sales program to build a scalable sales model for the business. Previous roles include working as Packaging Consultant for Veritiv (VRTV), the leading packaging distributor in the US, where he sold packaging equipment and supplies to multi-location manufacturers.
Josh Payne, Chief Operating Officer of ImageMark, was most recently Senior Account Executive with Eleos Technologies, where he led the growth of the Enterprise Accounts. Josh has a long history with the medical distribution industry, including roles with McKesson (MCK), a leading national medical distribution company. His medical sourcing and distribution expertise will be critical as ImageMark looks to grow and expand its medical kitting and packaging business.
ImageMark was originally founded in 1924 as Brumley Printing, and has operated as ImageMark since 1996. With nearly 100 years of experience in the industry, and more than 60 employees at the Gastonia, North Carolina facility, ImageMark is well positioned for continued growth and innovation to support its customer base.
ImageMark supports marketing efforts through our production implementation services. We offer a blended approach of both digital and offset printing supported by full bindery, fulfillment, promotional products, complex assembly/kitting, wide-format printing and direct mail.
Our premier solution is our robust online portal, ResourceONE® providing large, multi-location corporations across the US with an efficient method to produce and manage their materials on-demand while maintaining brand controls with cost reduction results.
Well-positioned in the Healthcare, Utilities, Education, Hospitality, and Manufacturing industries, ImageMark approaches each potential client uniquely to understand their needs and challenges. With this discovery process, solutions are developed to best serve the challenges that may exist.
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