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The Role of Print Marketing in an Omnichannel Strategy

When it comes to marketing, you’ll want to choose the most effective strategies that will give you the best return, catching the interest of as many consumers as possible. An omnichannel approach is a great way to incorporate multiple methods to create a complex and successful web of marketing materials.

Omnichannel marketing is a sales approach that integrates and coordinates multiple communication channels to provide a seamless and consistent customer experience across all touchpoints. The customer can be engaged through various online, in-store, mobile, and social media platforms, ensuring a cohesive interaction with the brand.

Print marketing is one of your company’s strongest tools within the omnichannel strategy. 82% of customers trust print ads the most when making a purchase decision. Read on to learn about the essentials of print marketing within an omnichannel approach.

3 Things to Know About Using Print Products in Omnichannel Marketing

Incorporating print products into your omnichannel marketing strategy can significantly enhance it. Here are three key aspects to consider when integrating print products into your omnichannel approach.

1. Building Credibility and Trust

Among various marketing channels, consumers often perceive print as more credible and trustworthy than digital ads.
Integrating print products into your omnichannel marketing strategy can enhance your brand’s authenticity and genuineness, ultimately boosting sales and loyalty.

2. Print and Digital Channels

Print materials can complement digital channels effectively, creating a seamless customer experience.
For instance, incorporating QR codes or short URLs on direct mail pieces can drive customers to your website or social media pages. You can also use print to reinforce digital campaigns by sending out printed coupons and email reminders.

3. Print and In-Person Channels

Print materials can be integrated with in-person offers to enhance your omnichannel strategy.
For example, sending printed coupons for in-store redemption or advertising in-store events through direct mail can drive foot traffic. Additionally, using print for billboards, posters, and business cards can enhance the in-person experience and attract more customers to your store.

To create high-quality print materials to help your company market itself, contact sales@imagemarkonline.com today or visit us at imagemarkonline.com.

ImageMark Business Services, Inc. Enhances Production Capabilities with New Ricoh 9500 Press 

FOR IMMEDIATE RELEASE:

Gastonia, NC – May 15, 2024 – ImageMark Business Services, Inc. (ImageMark), a leading provider of innovative print and marketing solutions, is excited to announce the acquisition of the state-of-the-art Ricoh 9500 production press. This new equipment represents a significant investment in ImageMark’s commitment to delivering high-quality, efficient, and cost-effective print solutions to its clients. Notably, ImageMark is one of the first printers in the United States to purchase the Ricoh 9500. 

The Ricoh 9500 is renowned for its exceptional speed, reliability, and versatility. It features inline finishing capabilities that streamline the production process, particularly for booklet and direct mail jobs. This advanced functionality allows ImageMark to produce finished products faster than ever before, reducing turnaround times and increasing overall productivity. 

“Investing in new digital technology like the Ricoh 9500 allows ImageMark to maintain competitive pricing in the marketplace without sacrificing our clients’ high standards for quality,” said Wes Pollock, Chief Revenue Officer of ImageMark. “This equipment enhances our production efficiency and ensures we continue to deliver top-notch print solutions that meet and exceed our clients’ expectations.” 

The Ricoh 9500’s advanced features include: 

High-Speed Production: Capable of printing at impressive speeds, the Ricoh 9500 ensures rapid completion of large-volume jobs, meeting tight deadlines with ease. 

Inline Finishing: The integrated finishing options streamline the production of booklets and direct mail pieces, eliminating the need for separate finishing processes and reducing production time. 

Superior Quality: With outstanding print resolution and color consistency, the Ricoh 9500 delivers professional-grade results that meet the highest standards. 

Enhanced Flexibility: The equipment supports a wide range of media types and sizes, making it ideal for diverse printing needs. 

This investment aligns with ImageMark’s mission to leverage the latest technologies to enhance service delivery and exceed customer expectations. The addition of the Ricoh 9500 reinforces ImageMark’s position as an industry leader, offering cutting-edge solutions that drive business success for its clients. 

For more information about ImageMark and its new Ricoh 9500 press, please visit imagemarkonline.com or contact our customer service team at 800-632-9513. 

About ImageMark Business Services, Inc. 

ImageMark Business Services, Inc. is a premier provider of print and marketing solutions, dedicated to helping businesses communicate more effectively. With a focus on innovation, quality, and customer satisfaction, ImageMark offers a comprehensive range of services including digital printing, direct mail, and contract packaging. Based in Gastonia, NC, ImageMark serves clients across various industries, delivering tailored solutions that drive results. 

Media Contact: 

Cindy McKee
Director of Sales and Marketing
ImageMark Business Services, Inc.
Phone: 800-632-9513
Email: cindy.mckee@imagemarkonline.com   

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For additional information, please visit imagemarkonline.com or contact ImageMark at 800-632-9513. 

9 Innovative Fold Styles for Brochures

Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.

With fierce competition in the market, it’s crucial to make your print designs stand out and captivate attention.

One surefire way to achieve this is by incorporating innovative fold styles in your brochures.

Stand Out with Innovative Folds

Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out

1. Accordion Fold

Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure.

With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivating your audience.

2. Roll Fold

Embrace the art of the roll fold as it gracefully rolls the paper inward from both sides, creating a compact and visually stunning design.

Ideal for brochures with limited content, such as menus or event schedules, it captures attention and leaves a lasting impression.

3. Gatefold

Like the opening of a grand entrance, this gatefold makes a bold and unforgettable statement!

Its ingenious design is perfect for showcasing large, breathtaking images or captivating graphics, creating an engaging experience for the reader. This unique fold adds an element of surprise and intrigue, setting your brochure apart from the rest and leaving a lasting impression on your audience.

4. Converting Fold

Discover the magic of a truly unique style that takes a simple flat sheet and effortlessly transforms it into a captivating three-dimensional masterpiece.

Behold as your brochure comes to life, commanding attention and standing out in any display. This extraordinary technique is especially perfect for product catalogs or pop-up brochures, where every detail demands to be noticed.

5. Z-Fold

The z-fold creates a captivating zig-zag effect, allowing for creative content placement like before-and-after images or eye-catching comparisons.

With the ability to showcase multiple products or services, it’s the ideal choice to add excitement to your brochure.

6. Double Parallel Fold

Elevate your brochure with the sleek and professional look of the double parallel fold.

By folding the paper in half twice, you create four equal panels perfect for organizing your content. This fold style works wonders for brochures packed with information, and its versatility makes it ideal for mailing and handouts.

7. French Fold

Discover the irresistible charm and elegance of the French fold.

With a skillful combination of vertical and horizontal folds, you unveil four panels that exude a captivating minimalist design aesthetic. This folding technique is ideally suited for brochures that require a touch of sophistication and leave a lasting, unforgettable impression.

8. Map Fold

Embark on a journey of information and exploration with the map fold.

This ingenious choice entails folding the paper in thirds, like a letter, with one panel ingeniously flipped over to unveil an expansive unfolded section in the middle. With ample space for content placement, this fold is the perfect match for travel brochures or immersive city guides, letting your readers chart their own course.

9. Half Fold

And finally, we have the timeless half-fold, reminiscent of a book’s embrace.

This elegantly simple yet remarkably effective fold style offers seamless navigation and lends itself beautifully to brochures brimming with abundant information or captivating imagery.

Let your readers effortlessly immerse themselves in a world of knowledge and visual delights.

Want to make a lasting impression with your brochure design? Get creative and incorporate innovative fold styles to elevate the look and feel of your print material.  

Whether you’re promoting a new product or advertising your business, our team is here to help. Contact us today to create eye-catching and innovative brochures that will leave a lasting impact on your audience!