Variable Data Printing: What Is It & How to Use It

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Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information.


This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures, postcards, and flyers, that can target specific audiences.

How Does Variable Data Printing Work?


Variable data printing utilizes digital printing technology to customize the content of each printed piece.


The process involves linking a database of personalized information with a print job, allowing for unique elements such as names, addresses, images, or barcodes to be incorporated into the design.


This can all be done in a single print run, making the process quick and efficient.

Why Use Variable Data Printing?


Variable data printing offers many benefits for businesses creating targeted marketing materials.


Here are some of the main advantages:

  • Personalization: With VDP, each printed piece can be customized with unique information, making it more engaging and relevant to the recipient.
  • Improved Response Rates: VDP has been proven to increase response rates and conversions by tailoring content to specific audiences.
  • Cost Savings: With the ability to print smaller batches of personalized materials, businesses can save on printing costs and reduce waste.
  • Efficiency: VDP allows for quick turnaround times and eliminates the need for manual mailer sorting and addressing.

How Can You Use Variable Data Printing?


Variable data printing can be used in various ways to enhance your marketing efforts.


Here are some examples:

  • Personalized Mailers: Customize direct mail pieces with recipient names, images, or personalized offers.
  • Event Invitations: Create unique invitations for each guest by incorporating their names and addresses.
  • Loyalty Programs: Use VDP to print custom loyalty cards with unique serial numbers for each customer.
  • Variable Packaging: Customize packaging with individualized names or designs to make your products stand out.
  • Personalized Brochures: Tailor brochure content and images based on the recipient’s interests or location.


Tips for Using Variable Data Printing


To ensure a successful variable data printing campaign, here are some tips to keep in mind:


  • Start with a Clean Database: Make sure the information in your database is accurate and up to date.
  • Understand Your Audience: Use the data in your database to segment your audience and create targeted messages.
  • Keep it Simple: Don’t overwhelm recipients with too much personalization. Stick to relevant details that will make an impact.
  • Test, Test, Test: Before launching a large print run, test your design and database to ensure everything works correctly.
  • Consider Integrating with Other Channels: VDP can be combined with other marketing mediums, such as social media or email, for a more comprehensive campaign.


Variable data printing is a valuable tool for businesses looking to create personalized and targeted marketing materials. With its ability to enhance engagement, increase response rates, and save costs, VDP is a must-have for any modern marketing strategy.


Are you interested in seeing how variable data printing can benefit your business? We can help! Contact us today for a personalized consultation and see how we can take your marketing efforts to the next level.


Get Noticed with These 9 Out of the Box Print Marketing Ideas

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While digital marketing has dominated the advertising world in recent years, it’s essential not to overlook the power of print.

Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers trust print marketing more than any other advertising method. Plus, it allows you to reach potential customers who may not spend much time online.

Make Your Mark Today with Print!

If you’re ready to make a lasting impression with your marketing efforts, here are nine out-of-the-box print marketing ideas to get you noticed.

Oversized Mailers

Think big!

Oversized envelopes have the greatest household return on investment over other mediums like postcards and letter-sized envelopes. You can use this extra space to showcase your brand, products, or services in a visually appealing and compelling way.

3D Pop-Up Cards

Bring that same wonder and surprise of 3D pop-up books to your print marketing with 3D pop-up cards.

These interactive pieces are eye-catching and provide a tactile experience for the recipient, making them more likely to remember your brand.

Magnetic Calendars

Looking for a way to stay top of mind with your customers all year long?

Consider creating magnetic calendars that can be easily attached to filing cabinets, refrigerators, or other metal surfaces. These calendars are practical for daily use and serve as constant reminders of your business.

Brochures with QR Codes

Make your print materials interactive by including QR codes that lead to exclusive content or special offers.

The modern touch of a QR code builds a bridge between your physical and digital materials, allowing you to track engagement and gather customer data.

Die-Cut Business Cards

Stand out from the sea of rectangular business cards by opting for a unique die-cut shape.

This will not only make your card more visually appealing, but it can also reflect your brand’s personality and creativity.

Custom Stickers

Who doesn’t love stickers?

Create custom stickers with your brand message or logo to give out at events, include them in orders, or use them as a fun way to personalize packaging. These small but impactful items can go a long way in promoting your business.

Personalized Notepads

Everyone needs a notepad to jot down quick notes or reminders.

Take advantage of this by creating personalized notepads with your logo and brand colors. This is a subtle but effective way to keep your business top of mind.

Mini Brochures

Sometimes, less is more, which is where mini brochures come in handy.

These compact, folded pieces are perfect for handing out at events, including in mailers or displaying on countertops. They allow you to share important information about your business without overwhelming the reader.

Scratch-Off Cards

Create custom scratch-off cards with discounts, prizes, or other incentives to encourage people to engage with your brand.

This is a fun and interactive way to promote your business while creating excitement and buzz.

Branded Packaging

Take your print marketing further by incorporating your brand into your packaging materials.

This can include custom tissue paper, stickers, or even branded boxes or bags that make receiving a package from your business feel like a unique experience.

Don’t be afraid to think outside the box and try something new – it may be the key to getting noticed in today’s crowded advertising landscape. So start printing and promoting your business in a whole new way!

Are you ready to take your print marketing to the next level? Contact us today, and let us help you create eye-catching and unique materials that will get your business noticed.