Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
Creating a direct mail plan for your company is essential. However, one simple factor that can increase the response rate for your direct mail is the type of envelope you use! Interestingly, oversized envelopes have the highest direct mail response rate, with the second-highest response rate being 5.7% for postcards and 4.3% for letter-sized envelopes.
It’s important to realize that your direct mail has many different sizing options. Read more to find out the perfect size for your next mail campaign!
A Quick Guide to Envelope and Insert Sizes
Two main categories of envelope sizes can be used for direct mail purposes: A-Style or Commercial.
1. A-Style (Announcement) Envelopes
These envelopes are square-shaped, which makes them stand out from other mail pieces and creates a sense of elevated importance for the recipient.
A-Style envelopes are ideal for things like invitations or important announcements, but they can also be used for brochures, cards, or any other type of direct mail.
Read on for an easy guide on insert sizes for each corresponding envelope size.
For the envelope, use a width of 5.75 inches and a height of 4.375 inches. For the insert, use a width of 5.5 inches and a height of 4.125 inches.
For the envelope, use a width of 6.5 inches and a height of 4.75 inches. For the insert, use a width of 6.25 inches and a height of 4.5 inches.
For the envelope, use a width of 7.25 inches and a height of 5.25 inches. For the insert, use a width of 7 inches and a height of 5 inches.
For the envelope, use a width of 8.125 inches and a height of 5.5 inches. For the insert, use a width of 7.875 inches and a height of 5.25 inches.
For the envelope, use a width of 8.125 inches and a height of 5.5 inches. For the insert, use a width of 9.25 inches and a height of 5.875 inches.
2. Commercial Envelopes
Commercial envelopes are a classic option for your direct mail.
Commercial is an excellent choice for standard direct mail, including newsletters, invoices, checks, etc.
Also available with or without a window, the following sizes are all options for commercial envelopes.
a. #6 ½
For the envelope, use a width of 6.25 inches and a height of 3.5625 inches. For the insert, use a width of 6 inches and a height of 3.3125 inches.
b. #6 ¾
For envelopes, use a width of 6.5 inches and a height of 3.5 inches. For the insert, use a width of 6.25 inches and a height of 3.325 inches.
c. #7 ¾ (Monarch)
For envelopes, use a width of 7.5 inches and a height of 3.875 inches. For the insert, use a width of 7.5 inches and a height of 3.625 inches.
For envelopes, use a width of 8.875 inches and a height of 3.875 inches. For the insert, use a width of 8.625 inches and a height of 3.625 inches.
For envelopes, use a width of 9.5 inches and a height of 4.125 inches. For the insert, use a width of 9.25 inches and a height of 4 inches.
As you use this helpful guide to create your next great direct mail campaign, our company is here for you every step of the way! Visit our website today for more tips and information.
We’re grateful for incredible customers like you all year, especially this season.
Taking time for appreciation is important for all of us – for many reasons. Research shows that gratitude has several beneficial effects:
- Gratitude enables people to savor positive experiences and have greater life satisfaction.
- Thankful attitudes help individuals cope with stressful circumstances and be resilient in facing challenges.
- Expressing appreciation strengthens social relationships.
- Gratitude improves people’s health and well-being.
According to the Mayo Clinic, feeling thankful can improve sleep, mood, and immunity while decreasing depression, anxiety, chronic pain, and disease risk. In Mayo’s words: “If a pill could do this, everyone would be taking it!”
A Year-End Message of Appreciation from Our Business
In this holiday season, we want to express our gratitude.
Thank you for your patronage, partnership, and loyalty. Print is not about projects; it’s about people, and it is truly our pleasure to help people like you succeed.
Also, your steadfast partnership is the fuel that powers our firm to offer greater flexibility, shorter lead times, and best-quality service. Consider this unbeatable customer care our most sincere expression of gratitude.
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As you think ahead to a new year, please know our team is standing by to assist.
Create, order, and shape your printing project with practical help at each step.
Design and Marketing Support
Shape logos, branding, new product launches, or personalized mailings.
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We’re glad to collaborate. With can-do attitudes, our team seeks to flush out ideas in ways that work best for your budget – any color, any size, any time!
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We are pleased to serve you and look forward to collaborating soon. We know the world is full of choices. Thank you for choosing us!