What is key when bringing a new brand to life?

Color consistency!

PROBLEM

A medical practice in the final stages of a major rebrand was concerned about the color consistency of their new brand in the marketplace. Their experience with using multiple vendors resulted in their logo produced in a rainbow of colors. They invested in developing a new brand and feared their printed materials would not represent their corporate image.

SOLUTION

ImageMark took time to understand the new brand guidelines and devised a solid production process with carefully selected paper to best protect their rebrand launch. Testing and proofing occurred with client involvement before the first printed piece was released.

RESULT

By selecting ImageMark as their single-source partner, the brand launch was a success! Their brand continues to live on with tight color consistency throughout their multiple locations.

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