Let’s get real. Marketing costs money. When budgets are tight, where is the best place to spend your direct mail or email marketing dollars? Your existing customers. While you need to grow your business and backfill customers who drop off for one reason or another, your existing customers will always net you the best return. Here are five reasons why.
1. They spend more.
A retailer may win a new customer based on their need to purchase a new bathing suit, for example. But if you retain that customer, they will continue to buy everything from shirts, shorts, and blouses to accessories. RJMetrics found that, on average, existing customers spend 67% more than new ones.
2. They are more profitable.
You’ve probably read that it costs 5x more to acquire a new customer than to retain an existing one. Now let’s put that into perspective. Let’s say it took three touches to win a new customer using a mix of channels. That customer spends $50 with you. If each touch cost you $5, on average, that $50 sale netted you $35. If you market to an existing customer, it might take only one touch to make the same $50 sale. Now, instead of netting $35, you net $45.
3. They are easier to sell to.
Your existing customers know and trust you. They remain engaged with you because they like what you have to offer. Because they are already engaged, when you make a sales pitch, you have a 65% chance of making a sale compared to only 13% for a prospect. If you need to hit a certain sales goal fast, focusing on your existing customers will be your best bet.
4. They win you new customers.
Did you know that when you treat your existing customers right, they refer 50% more people to your business than new customers do? That’s right! They do the marketing for you. What’s not to like about that?
5. They are the core of your profits.
Have you heard of the 80-20 rule? It applies to customers, too. Eighty percent of your profits come from 20% of your customers. You want to keep them! Bain found that for every 5% increase you have in customer retention, you increase your profitability by 75%.
Every business needs a profit boost. If it’s been a while since you created a direct mail or email campaign specific to your most valuable asset—your existing customers—maybe now is a great time to do so.
Web to print storefronts provide a convenient digital solution for printing marketing materials. This type of service greatly improves the efficiency of the printing process, reducing costs while providing the customer with high levels of control and flexibility. Digital storefronts make it easy to bring digital designs to life, enabling customers to consolidate all marketing materials and fully customize each design in real-time before sending the final product to print. At ImageMark, we meet the unique needs of each customer by providing online support services, easy inventory management, and multiple shipping options.
What Is a Web to Print Storefront?
Web to print is an affordable and customizable way for businesses to print marketing materials through online storefronts. Customers use these platforms to create and submit designs online, storing all marketing materials in a single place. After submitting the marketing design, the customer can easily proof the final product before placing an order.
Web to print platforms have the benefit of being very user-friendly, with many utilizing cloud-based systems. When printing large runs of standardized materials, web to print portals are very efficient. They also enable teams to maintain a consistent marketing strategy throughout the design and printing process.
Your Digital Design Team
Ideally, online storefronts will act as an important facet of the marketing team. Successful web to print businesses will have experts who are highly familiar with the software and the current project. This makes it possible to quickly update the marketing materials in tandem with your needs.
A significant advantage of web to print storefronts is their flexibility, as you can upload custom creative content for a variety of projects. The setup of these digital storefronts helps you stay organized and consistent, easily managing the print materials of every marketing project.
Benefits of Leveraging a Web to Print Storefront
Although there are many options for printing materials, there are several advantages to choosing a web to print option.
Brick and mortar printing services often have higher rates than digital options. Working with a web to print storefront is affordable, particularly for large, company-wide projects that would otherwise require a large team to properly manage.
Consolidated Marketing Efforts
Utilizing a web to print storefront places all the marketing materials into a convenient central location, making them significantly easier and more efficient to manage. Additionally, this type of printing option eliminates the need for outside design teams.
Organized Ordering and Reordering
Since web to print storefronts maintain a record of previous projects, it is easy to log in and reorder items at any time. At ImageMark, we provide a storefront solution called ResourceONE® that is designed to create a smooth and user-friendly ordering process.
Working with a digital storefront speeds up the design process, as you can make changes to the final product in real-time. When it comes time to print the final materials, you can approve the design files quickly and easily before beginning the printing process.
Campaign Asset Tracking
Digital web to print storefronts make it easy to track every order. You will receive confirmation emails for order receipt and order shipment, including tracking numbers.
Standardized Custom Design and Version Control
The speed and flexibility of digital storefronts mean you maintain full control over every aspect of the marketing materials. Having all the marketing materials in one location makes it easy to create designs that meet the guidelines of your company while also ensuring that each product is providing the most current marketing information. This is particularly vital for fast-paced industries, as it provides the opportunity for rapid turnaround times while eliminating the risk of accidentally printing out-of-date information. Additionally, utilizing this type of web-based software makes it easy to track inventory and stay on top of product revisions.
Our Digital Door Is Always Open
At ImageMark, we are proud to provide the highest quality digital printing solutions at competitive prices. Using our premier ResourceONE® digital storefront, we enable each customer to easily customize and manage their orders. Learn more about our web to print services, or contact us to learn more about how we can assist you with your next printing project.