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Five Quick Tips for Planning Your Direct Mail Campaign

  • CHOOSE WISELY AND DATA CLEANSE
    Carefully select your audience based on your known targeted audience and do not forget a valuable step with your data – cleanse your list to avoid extra expense of mailing to inaccurate addresses.
  • TELL A SIMPLE STORY
    Craft a great message by telling a story in your communication piece and make sure to keep it simple to hold your reader’s attention.
  • KNOW YOUR BUDGET
    Formulate your budget to include all elements of the campaign from design through mailing including the biggest line item – postage!
  • STAND OUT
    Design a format that stands out with your targeted audience while optimizing your postage usage within the USPS requirements.
  • CHOOSE THE RIGHT PARTNER
    Select an experienced print and direct mail partner with all the capabilities in-house to execute flawlessly!